What does "feasibility" measure in a business plan?

In the context of a business plan, "feasibility" primarily measures the capability to execute a plan successfully. This assessment involves evaluating whether the business idea is realistic and practical, considering various factors such as resources, financial support, market conditions, and operational structures. A feasibility study aims to determine if the company can move forward with the plan by analyzing its strengths and weaknesses, helping to identify potential challenges and the likelihood of achieving the desired outcomes.

While market demand for the product, efficiency of supply chain management, and profit margin expectations are important aspects of a business plan, they are not the main focus of feasibility. Market demand concerns how many people want the product, supply chain efficiency relates to the management of resources and distribution, and profit margin expectations deal with financial projections. Feasibility encapsulates all these elements to ensure that the business can be realistically implemented and sustained over time.