What impact does liquidity have on a business?

Liquidity is a critical measure of a business's financial health, primarily because it reflects the company's ability to meet its short-term financial obligations. Cash flow and liquid assets, such as cash and marketable securities, are crucial for day-to-day operations, ensuring that the business can cover expenses like salaries, pay suppliers, and fulfill other immediate financial commitments.

A strong liquidity position means that a business can address its short-term debts promptly, reducing the risk of financial distress or bankruptcy. Therefore, the impact of liquidity on a business is fundamentally about ensuring that it can sustain operations and honor its financial commitments, making option B the accurate choice.

While profitability, management effectiveness, and market share are important aspects of a business's overall performance, they do not directly measure how effectively a business can handle its immediate financial obligations like liquidity does.